Business and Sales Curriculum
About Course
To equip aspiring entrepreneurs with the essential knowledge, practical tools, and real-world strategies needed to transform an idea into a thriving business. Participants will learn how to build a strong business foundation, create and execute effective marketing campaigns, position their products or services for maximum visibility, and develop the confidence and skills to consistently drive sales. By the end of the program, they will be prepared not just to launch a business, but to sustain and scale it for long-term success.
Important Information:
This course is completely free to join and complete. Upon successful completion, participants will earn a digital badge as proof of achievement, which can be displayed on LinkedIn, CVs, and personal portfolios.
For participants who would like a formal certificate, the cost is ₦30,000. To request a certificate, please email us directly after completing the course.
Course Content
The Spark – Finding and Validating Your Big Idea
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Niche Down to Scale Up: The Power of Targeting a Specific Audience
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How to spy on your competition and understand your industry
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Creating Your Ideal Customer Avatar
The Blueprint – Charting Your Path to Success
The Brand – Crafting an Unforgettable Identity
The Megaphone – Marketing
The Playbook – Modern Marketing Strategies in Action
The Handshake – The Art and Science of Selling
The Engine – Launch, Operate, and Grow
Earn a certificate
Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.
